Once up on a time, the market could be dictated by the whims of a few people who dominated the payola system and three network channels. Those days are gone. Now business must bend to the will of the customer. But accurately determining what the customer needs isn't easy. That is where we come in.
Define the solution, then prove it works. Using Lean methodologies, we strive to build only what the world needs. Using validating feedback loops and experimentation, we leverage analytics and direct user interaction to remove doubt on how to proceed.
Code for impact, not output. Utilizing hypothesis driven development, we frame the quality of the code, not only in terms of craftsmanship, but also in terms of product/market fit. Prioritizing effort through data ensures that we keep moving on an optimal course.
Design for the user. When viewing an interaction, the primary concern is always the user's experience. To augment the engagement, we create a language of visual aesthetics to frame the environment with stunning beauty.
There is always a tradeoff between knowledge and action. The secret is to efficiently obtain the minimum amount of knowledge to act with certainty.
Code is one of the few places where function and form meet in total harmony. When code is created with craftsmanship its clarity, power, and efficiency are self-evident.
Confusion and uncertainty create friction to the user, burning mental energy, and reducing their capability to interact fully with the intended experience. We eliminate friction ruthlessly.
Deriving business value often comes from looking at the larger picture. We help you leverage your limited resources to maximize your time and money.
In the modern web, efficiency means so much more than fast load times. Utilizng continuous deployment practices, we remove development lag, pushing production code multiple times a day.
Though much has change, some things are timeless. We provide the visual power that can carry a message through the washed out multitudes of the web's everyday existence.
With one foot in the art world, one in the tech world, and one in the business world, Dan pivots around the point of innovation.
2692 Madison Rd
Cincinnati, OH 45208